In August 2018 a young entrepreneur Misha Jooste, had a vision to start a faith based apparel company that would spread the love of God and make His name famous. It soon became a reality when God brought the right people on Misha’s path to fulfill this dream. Ever since then Chosen has been flourishing and growing by the day. 


Our hearts burn to make His name famous. We create trendy faith based apparel that aim to spread the love of God and be significant conversation starters. It is our goal to inspire this generation to be who God has called them to be and to speak boldly about His goodness. 

1 Peter 2:9 – 10 (MSG) 

But you are the ones chosen by God, chosen for the high calling of priestly work, chosen to be a holy people, God’s instruments to do his work and speak out for him, to tell others of the night-and-day difference he made for you from nothing to something, from rejected to accepted.